Everything You Need to Know About the Instagram Algorithm

The Instagram Algorithm

If there is one thing that is to be expected in the world of social media, it’s that changes are inevitable. It seems like social media platforms are constantly changing something.

In 2013 Facebook changed their news feed algorithm. Earlier this year Twitter replaced their reverse-chronological timeline with a timeline algorithm.

Now it’s Instagram’s turn. It’s time for an Instagram algorithm.

Instagram recently revealed that in the coming weeks – or months – they will be introducing a news feed algorithm that changes the order in which posts are organized within users feeds.

If you are like many other Instagram users, this may have caused a little bit of a moment of panic. Especially if you are currently using Instagram as part of your real estate marketing activities.

In this post I am going to break down the “why” behind the change, what it is that they are actually changing, and how it is going to affect you and your real estate marketing.

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How to Avoid a Facebook Page Name Change

How to Avoid a Facebook Page Name Change

At some point or another during their time on Facebook, many real estate agents find themselves wanting or needing to change the name of their Facebook real estate page.

The reason for this:

Many real estate agents start out by naming their Facebook real estate page incorrectly.

The key to avoiding a Facebook page name change:

Naming your page the right way from the start!

In this post I am going to tell you everything you need to know about choosing the right name for your Facebook page from the start.

But I am also going to show you the step-by-step process for changing your existing page name as well.

Lets get started…

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Traditional vs Digital: Which Is the Best Type of Real Estate Marketing?

Real Estate Marketing: Traditional vs Digital

Have you ever sat down to research real estate marketing methods, only to become overwhelmed with the number of options?

One website that you read says that blogging is the best method.

Another says that social media is the best.

And the email that you just received from an approved supplier of your brokerage company seems to be saying that sending out pens or calendars is the best way to market your business.

It can be frustrating.

So what is the answer? What is the best method?

There is not a single best method.

A good real estate marketing strategy can include any, and all, of the options you have come across. The key is to find a mix of options that work best for you in your market.

However, marketing has changed. The same methods that may have been working years ago probably aren’t going to work as well for you today.

New methods of marketing – digital marketing and social media marketing – are quickly taking the place of the traditional marketing methods you may have been using for years, or seen other agents use in the past.

In this post I am going to break down the three different types of marketing that you can use in your real estate sales business.

Hopefully by the end of this post you will be able to pick the methods that can help you best help you achieve your real estate sales goals.

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The Real Estate Agent and the Entrepreneur

The Real Estate Agent and the Entrepreneur

When you got into real estate you probably thought that you were taking on a single job right?

I have bad news for you. You couldn’t have been more wrong…

Although if you are reading this you probably already realize that. If you have been a real estate agent for more than a week I am sure that you know that you wear a number of different hats in your day to day work.

You main job is to help people buy and sell homes. But even that one “job” has many different requirements.

You have to follow up with leads, set up searches, show homes, go on listing appointments, complete CMA’s, write and negotiate offers, attend inspections, attend appraisals, attend closings, and play counselor/baby sitter to your clients.

Ok that last one isn’t true… Even though it probably it feels like it at times.

And thats just to sell homes.

On top of that you are in charge of marketing, accounting, customer service, and even human resources.

When you think about it that way, being a real estate agent can seem a bit overwhelming. Working all those “jobs” seems a bit complicated doesn’t it?

It sure does!

So let’s break it down and make it less complicated and overwhelming.

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4 Ways To Improve Your Facebook Real Estate Page in Under 30 Minutes

4 Ways To Improve Your Facebook Real Estate Page in Under 30 Minutes

If you are like most real estate agents, you want to build a larger following on Facebook, without putting in lots of additional time.

At times I know that it can seem a bit overwhelming with all the things that you are told you “should do” in regards to social media marketing.

Unfortunately the things that we “should do” many times get put on the back burner due to a lack of time to complete them.

But what if you had jut a little bit of time? Even as little as 30 minutes – what could you do to improve your Facebook real estate page in that short amount of time?

I’m glad you asked…

Today I am going to give you 4 ways to improve your Facebook real estate page that take less than 30 minutes to put into action.

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How to Use the Facebook Pixel in Your Real Estate Marketing

How to use the Facebook Pixel in your real estate marketing

Over the past few weeks we have talked a lot about using Facebook advertising to grow your real estate sales business.

We have gone over topics such as step-by-step instructions on how to set up an ad campaign, the tools and structure of an ad campaign, and all the basics that you need to know for creating your first campaign.

So what are we going to talk about today?

Hint – we are going to stay on the same general topic, but we are going to go a bit more in-depth.

Today we are going to cover a topic that may be even more important than any of the previous topics we have talked about…

We are going to talk about an extremely important tool you can use to track your Facebook marketing activities, and remarket to Facebook users who have visited your website.

What am I referring to?

The Facebook Pixel.

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6 Mistakes Most Real Estate Agents Make on Social Media

6 Mistakes Most Real Estate Agents Make on Social Media

Are you receiving the benefits of using social media in your real estate sales business?

If you are like many real estate agents, there is a good chance that you aren’t getting as much of a benefit from your social media activities as you hoped that you would.

Why is that?

Well to start off with, many people approach social media like it is a magic pill that they can put into place and it will immediately begin to generate massive amounts of business form them.

THIS IS NOT TRUE!

Social media is a long term play, not a short term one. You should be looking at using social media to generate long term relationships with clients, and build a “brand” and a reputation that will lead to higher levels of business over time.

That being said, social media is one of the best places for you be to be able to generate short-term results as well.

If used correctly social media marketing can greatly increase your exposure, and help you generate more leads & clients pretty quickly.

The key is to use social media the right way.

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Creating Your First Real Estate Facebook Ad Campaign [Step-by-Step Guide]

This is Part 3 of a 3-Part series on creating real estate Facebook ads:

Part 1: Introduction to Creating Real Estate Facebook Ads
Part 2: The Tools & Structure of a Real Estate Facebook Ad Campaign
Part 3: [Your Are Here] Creating Your First Real Estate Facebook Ad Campaign [Step-by-Step Guide]
Welcome to the final part of this series.

The good news is that this is the part where you get to put the things that you have learned into action and get your ad campaign up and running!

To get started, the first thing that you need to do is log into Facebook and go to Manage Ads (Facebook Ad manager), and then click on the tab for Power Editor.

As I mentioned last week, Power Editor gives you more power over creating your real estate Facebook ad campaign, and I highly recommend using it. However, feel free to use Facebook Ad Manager to create and manage your ads if you would like to.

For the steps below I will be using Power Editor, so if you choose to use Ads Manager the steps will look a bit different.

In this step-by-step guide I will be breaking the ad campaign creation down into three steps – campaign, ad sets, and ads – but when you create your campaign you can complete all three steps at the same time.

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The Tools & Structure of a Real Estate Facebook Ad Campaign

The Tools & Structure of a Real Estate Facebook Ad Campaign

This is Part 2 of a 3-Part series on creating real estate Facebook ads:

Part 1: Introduction to Creating Real Estate Facebook Ads
Part 2: [Your Are Here] The Tools & Structure of a Real Estate Facebook Ad Campaign
Part 3: Creating Your First Real Estate Facebook Ad Campaign [Step-by-Step Guide]
Welcome back to the series…

Last week we talked about everything you needed to know before getting started with a real estate Facebook ad campaign.

Hopefully you followed along last week and decided on your why and your what for this campaign that you are wanting to create.

So whats next? This week we are going to talk about the two tools that Facebook gives you access to for creating an ad campaign, Ads Manager and Power Editor. We are also going to talk about the structure of the ad campaign.

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Introduction to Creating Real Estate Facebook Ads

Introduction to Creating Real Estate Facebook Ads

This is Part 1 of a 3-Part series on creating real estate Facebook ads:

Part 1: [Your Are Here] Introduction to Creating Real Estate Facebook Ads
Part 2: The Tools & Structure of a Real Estate Facebook Ad Campaign
Part 3: Creating Your First Real Estate Facebook Ad Campaign [Step-by-Step Guide]
If you have been following along over the past few months you know that I am a big fan of Facebook.

In my opinion if there is one social media platform that every real estate agent should be on, it is Facebook.

I believe that you should be on more than just Facebook, but being on Facebook is non-negotiable. And not only do you need to be on Facebook, you need to have a business page on Facebook.

Once you are all set up on Facebook, it is time to begin using the platform to drive traffic and interaction to help you achieve the goals that you have for your real estate business.

One of the best ways to do so is through the use of Facebook ads.

So how do you get started with creating real estate Facebook ads?

You need to come up with a plan, and in every good plan there are three things that you must consider.

First, you need to a good why. Your why is the reason that you are doing this in the first place. If at any point along the path, you have difficulty with your plan, it is your why that will motivate you and pull you through.

Second, you need to decide on your what. This is the outcome of the plan. It is the results. In terms of a goal this is the destination that you are wanting to reach.

Last, you need to come up with the how. This is the part that most times we focus on first. It is the implementation part, and the part where we actually get to work. However, it is the last part. You must first address the why and the what if you want to have success in the how phase.

So today we are going to focus on creating your why, and your what, for your real estate Facebook ad campaign.

I am going to break it down into two steps. At the end of this post you should have a good foundation to build your ad campaign upon.

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