If there is one thing that is to be expected in the world of social media, it’s that changes are inevitable. It seems like social media platforms are constantly changing something.
In 2013 Facebook changed their news feed algorithm. Earlier this year Twitter replaced their reverse-chronological timeline with a timeline algorithm.
Now it’s Instagram’s turn. It’s time for an Instagram algorithm.
Instagram recently revealed that in the coming weeks – or months – they will be introducing a news feed algorithm that changes the order in which posts are organized within users feeds.
If you are like many other Instagram users, this may have caused a little bit of a moment of panic. Especially if you are currently using Instagram as part of your real estate marketing activities.
In this post I am going to break down the “why” behind the change, what it is that they are actually changing, and how it is going to affect you and your real estate marketing.